I checked my mailbox this morning and was surprised when I opened up the little door and an abundant amount of letters, magazines and newspapers were crammed into the little space. Now, up until this point I check my mail maybe once a week. The only thing I ever receive in my box is monthly bills and the occasional promotional marketing packs…and I can do without both of those. However, now that is all about to change – for Christmas I received a one-year subscription to WWD! Yay!
Now, for the common folk that means absolutely nothing; but for those who know fashion, it is equivalent to the CNN of fashion industry. Women’s Wear Daily is the daily media source for global men’s & women’s fashion across all markets from luxury labels to bargain buys. It delivers credible business news, key fashion movements, designer insights and retail & consumer trends in the market, among many other things. WWD uses a variety of credible sources from market analysts, manufacturers, designers and more to show different viewpoints from all aspects within the industry.
Anyone pursuing a position in the fashion industry should read this with their morning cup of coffee. It was key reading material when I was in fashion school and has been a paper I pick-up regularly ever since. Since I know not everyone can sign up for a subscription – I’ll occasionally give you bits and pieces of important industry happenings in my blogs to come.I’m looking forward to getting WWD in the mail 5 days a week for the next 365 days. I guess that means I better check my mailbox more often!