After scrolling through photos from New York Fashion Week & writing these past few Runway Reports, it had me thinking back to when I went to Mercedes-Benz Fashion Week in 2008 and made me really want to see a show. Luckily, last Thursday night, the Anthropologie store I work at was putting on their Fall Fashion Show; and since I didn’t have to work – I got to enjoy the show!
Everything about the event was fabulous (well, except for getting sprinkled on while waiting in line to get in. Yes – there was a line to get it!!)
The store was merchandised beautifully! Because we have such a large retail space (we’re one of the largest stores in the company), our store is broken up into different ‘concepts.’ Each concept centers around a muse of the moment and the apparel/housewares within the area reflect the inspirations that define her. The concepts have names, they are mythical people – they have likes & dislikes and a certain way they dress. Some of our ‘concepts’ in the past have been –
Irina – A glamorous girl who loves modern shapes and ethnic prints. She’s worldly when it comes to fashion and her eclectic closet is full of hand-me-downs & statement pieces she has collected through the years.
Bespoke – Someone who’s audacious & feminine and loves to wear vintage cat-eye glasses & red lipstick. They flock to 1950’s & 60’s silhouettes and lace frocks. She’s feminine not bohemian, she prefers sky-high heels over oxford brogues, she’s bold… but in a soft, girlish way.
Our visual team always does an amazing job of creating an “Anthro” ambiance. From the complex props that transform the space to the fragrant aroma that fills the air, Anthropologie is known for creating the complete shopping experience. As I mentioned earlier, every corner of the store is converted into its own notion, where detailed displays create an environment for the dress forms to don their stylish ensembles. The colors & patterns of the clothing coincide with the home goods that surround them for a completely cohesive setting.
Acoustic music by Garret Woods (my store manager’s husband) set the mood, while eager fashionista’s waited for the show to begin. Mini desserts & wine weren’t the only thing attendees were treated to – a couple of Anthro girls crafted up a take-away gift that topped the chairs lining the runway.
Stylish women of all ages sat & listened intently as our store manager highlighted some of this season’s top trends and offered up some styling tips. Our personal shoppers put together fashion-forward outfits with some of Anthro’s must-have pieces and my co-workers, along with some of the store’s favorite customers, showed off the stylish ensembles & added their personalities to make the looks really come alive!
Enjoy the show…(P.S. Sorry for the poor quality pictures – I now have a newfound respect for fashion photographers! I don’t know how they do it :)
I’m sure I’m not the only one to say – I walked away feeling reinvigorated and full of ideas for what I’m going to wear this fall.
Great work to all of my Anthro employees – all of your effort & hard work in putting this event together paid off. This best looks for Fall fashion show was an Anthropologie experience at its finest!